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If you have a website, you should have at least one type of analytics software installed, and that analytics software ought to be Google Analytics. It is an incredibly full-featured web analytics solution, and best of all, it is completely free. In fact, it’s even better than most of the paid solutions out there. Google Analytics provides a wealth of data, and it is actually quite easy to use. [Read more...]
Whenever you perform a search on Google, you often see ads at the top and/or the right side of the search results. That advertising is done through the Google AdWords service, and anyone can create an account. When setting up the account, you must decide which keywords (search terms) you want to bid on, your maximum bid for CPC (cost per click, which is how much you pay Google each time your ad is clicked), and the geographical locations where you want your ad to appear.
Google uses a number of different factors to determine if your ad is shown and in which position to show it. You can influence this in some ways, but it is not as simple as the highest bidder receiving the highest position. If you have the highest bid for a given keyword, but no one is clicking on your ad, then Google is not making any money by putting your ad in the top position. Instead, Google may give more weight to other factors, such as the historical clickthrough performance of your ads, the historical clickthrough performance of your campaigns, and the relevance of your landing page (the page on your website that the visitor reaches after clicking your ad). [Read more...]
There are only a handful of fonts that are common to most web browser and operating system configurations. If you try to use a different font on your website, it may not display properly for your visitors. This could either be a serious design problem or seriously limit your ability to customize your website. You have likely seen websites with fonts that look out of place; in many cases, this is because the web designer decided to use an uncommon font that you don’t have on your computer. [Read more...]
The Google Analyticator plugin makes it easy to integrate Google Analytics on your WordPress website. It offers some extremely useful features, most notably a 30-day account snapshot and the ability to exclude your logged in users from your traffic data. [Read more...]
If you use Gmail or Google Apps, you should be using labels and filters to automatically organize some of your incoming mail. Setting these up properly can save you a lot of time in the long run.