- Sans serif fonts, such as Arial, are the easiest to read on a computer screen. You should use 10-12 point font size and be consistent throughout the website. We recommend using one or two fonts throughout your website.
- Only use light blue text for links. Light blue is conventionally the color used for hyperlinks.
- Try to only use underlines for hyperlinks. Some visitors will expect underlined text to be a link.
- Use a high contrast between your text and background colors, preferably dark text on a light background.
- Your navigation text should be clear, concise, and descriptive. You should make it as easy as possible for your visitors to find what they are looking for.
- You should use left justified text. Do not use full justify or center aligned text if possible. Left justified text is easier for your visitors to follow along as they read the content.
- Don’t put words or sentences in all capital letters in your body content, unless it is an acronym or you absolutely need to provide emphasis through capital letters. We recommend using bold or headings to provide emphasis.